12 LAWS FOR WRITING A BUSINESS PLAN

 
1. A business plan is a marketing action.

A well-thought-out and presented business plan demonstrates to yourself and others that you are serious about your business idea, you  have  the  passion  and  persistence  to  develop  the  strategies  and  tactics  so  your business  idea  will  be  successful,  and  you  have  converted  a  general  idea  into  a realistic and believable business.

2.  Know  your  audience,  and  write  the  plan  in  a  style  and  with  information  they need for the action(s) you want them to take.

To achieve the decisions and actions you wish taken, you must provide your readers with the information in a style they are familiar  with  and  can  understand.  Maybe  this  is  your  banker,  angel  investor,  biggest client,  prospective  employee  or  board  member,  or  just  yourself.  Make  it  easy  for readers to take positive actions—make your case in their language.

3. Business planning should focus on the customer, not on the entrepreneur.

For- profit  businesses  and  nonprofits  alike  are  established  to  fulfill  a customer/client/society  need.  The  better  the  need  is  served  or  problem  solved,  the more  successful  the  entity  can  be.  Therefore,  focus  on  satisfying  the  customer/client need and demonstrating how you are doing it uniquely from the competition.

4. A  small  business  is  usually  a  bet  on  the  entrepreneur,  so  provide  a  biography that demonstrates you have the technical and leadership experience to drive your idea  to success. 

Either  demonstrate  you  have  the  experience  or  you  have surrounded yourself with others who  have  it.  Financiers,  a  personal  friend,  a  stern banker,  or  a  demanding  angel  know  they  are  investing  in  you  as  the  owner. You  are contributing  most  of  the  “assets”—your  time,  talents,  and  passion  for  birthing  this business  idea  into  the  marketplace.  Your  biography,  therefore,  should  not  be  just  a LinkedIn-type listing of your education and previous positions. Instead, make the case for why you are the right person at the right time to own and operate this business.

5.  The  executive  summary  is  the  most  important  plan  section.  It  delivers  the message and sets the tone. It should be enthusiastic, concise, professional, and no more  than  two pages  long.  

Just  as  in  the  first  few  paragraphs  of  any  book,  many people  will  not  read  past  the  opening  section  if  they  lose  interest.  In  these  first  two pages,  you  need  to  convince  the  reader  that  this  business  idea  will  be  successful  by describing what customer needs are being fulfilled, how this  business  idea  sets  itself apart from all the other competing investment alternatives in the marketplace, and the financial  and  other  rewards  to  be  obtained.  Focus  on  writing  this  compelling  short story  in  two  pages  or  less.  As  a  summary,  it  should  be  written  last;  this  ensures  it represents the full plan.





6.  Have  sales  goals  that  are  supported  by  research  and  an  actionable  marketing plan. This is your first and most important sales job.

Where and how are you going to capture revenue? Describe your sales goals, make a convincing argument, and provide tangible  support—names  of  first  prospects,  sales  pitch,  competitive  analysis,  market awareness,  and  so  on.  If  the  argument  and  support  is  not  convincing,  then  the  banker, angel  investor,  vendor,  or  customer  will  arbitrarily  give  the  sales  goals  a  “haircut,” which  will  result  in  a  decrease  in  cash  flow  (and  maybe  doom  their  investment participation)—and you will not be in the room to defend your analysis.

7.  Request  funding  in  the  amount  you  truly  need,  and  support  your  request  with financial statements. 

A  funding  request  supported  by  financial  statements  (cash generation  and  expenditures)  demonstrates  you  have  thoroughly  thought  out  the business  and  you  consider  the  financial  aspects  important.  This  provides  some assurance that you will look out for the best interests of those providing funding.

8.  Use  of  funding  proceeds  should  be  primarily  for  investments,  purchases,  and marketing activities that will generate the products, services, and sales. 

Investors assume you will contribute “sweat equity.” While some of the funding may be needed for  critical  staff  salaries,  the  majority  should  be  used  for  activities  that  will  generate sales. A growing sales pattern with positive net margins means you will have the cash flow  to  pay  back  loans  and  eventually  have  a  sellable  business.  Examples  of  typical funding  requests  are  for  protectable/proprietary  software  development,  product production  equipment,  and  marketing  programs  with  a  direct  or  channel  partner  sales focus.

9.  Surround  yourself  with  advisors  and  mentors,  and  talk  through  your  business ideas with them. 

Starting and growing a business is difficult, and more than half of all startups  fail  in  their  first  five  years.  No  one  person  can  have  all  the  knowledge, experience,  or  even  perspective  to  handle  every  business  situation.  Gain  from  the skills  and  experiences  of  others. Ask  for  advice  from  similar  companies  in  different geographic  markets  or  noncompeting  suppliers  in  your  same  market  segment.  Talk with  experts  in  areas  such  as  marketing,  sales,  finance,  and  operations.  Join  industry groups or entrepreneur mastermind teams. Express your questions and roadblocks, and then  listen  openly. You  will  feel  less  isolated  and  confused,  and  investors  will  feel confident they have a complete team of resources to grow the business. Often, family and  friends  are  not  able  to  provide  the  kind  of  feedback  and  advice  you  need.  Some people find it difficult or do not know how to ask for help; just try it, and you will be pleasantly surprised how willing others are to assist.

10. A  business  plan  is  never  perfect  and  never  finished,  so  do  not  procrastinate writing  it or obsess about creating the ideal plan. 

At some point, you need to stop writing  and  start  satisfying  a  customer  need  and  making  money.  Set  a  personal deadline, stop planning, and get to work.

'11.  It is  all  about  the  money.

Every  decision  and  action  you  take  will  have  a financial  impact—be  it  cash  flow  or  profit.

While  many  entrepreneurs  have  multiple bottom lines (lifestyle, mission, causes they believe in, and so on), if you do not have sufficient  financial  resources,  you  will  not  be  able  to  accomplish  your  mission  and goals, or even stay in business. Sometimes this singular fact helps cut through the fog of what to focus on next.

12.  Focus,  Focus,  Focus. 

 You  will  triple  the  value  of  your  plan  and  dramatically improve  your  credibility  with  a  potential  funder  if  you  can  answer  these  three questions clearly and thoroughly both in your text and financials.

SECRETS TO WRITING A SUCCESSFUL BUSINESS PLAN

 What Is a Business Plan and Why Do You Need One?

Many  consider  a  business  plan  to  be  a  formal  document  containing five key elements:
1) Business goals,
2) The reasons why these goals are attainable,
3) A  plan  for  reaching  those  goals,
4)  Data  backing  the  uniqueness  of  the  products  and services  to  be  sold,  and
5)  Supporting  information  about  the  organization  and  team attempting to reach those goals.

A  business  plan  is  comprised  of  these  elements,  but  it  is  much  more  than  a  physical document; it is a structured process to test ideas to determine if they are feasible and financially  attractive.  Viewed  this  way,  a  business  plan  becomes  a  road  map  to successful  implementation  of  the  business  idea.  This  road  map  then  morphs  into tactical  plans  and  budgets.  During  the  process  of  developing  a  business  idea,  you develop  a  consistent  set  of  messages,  based  on  facts  and  analysis,  describing  your business  idea,  which  will  be  used  in  discussions  with  funders,  investors,  customers, board members, advisers, vendors, and employees.

Some events that trigger the need to write a business plan include:
1. Starting a new business (the classic reason)
2.  Growing  an  existing  business  through  new  products,  new  channels,  and/or  new markets
3. Acquiring a business or franchising your existing business
4. Exiting from the business and the need to provide potential buyers with information about the company. They will be interested in the past as a benchmark, but as you have already  reaped  the  benefits  of  these  accomplishments,  potential  buyers  are  interested in the future as you see it. What is the potential they may buy into?

Who Is a Business Plan Written For?

Although most people think the goal of business plans is to seek funding, ultimately, a business plan is written primarily for yourself—to help you decide whether or not to start  or  grow  a  business,  to  set  goals  and  benchmarks,  to  use  the  process  for developing a set of compelling and consistent messages describing your business and why  you  will  be  successful,  and  to  understand  the  two  roles  you  have  as  owner  and employee.



Factors To Consider When Writing a Business Plan :

1. Clarity
The  person  reading  your  business  plan  is  busy,  often  has  other problems to deal with, and is consciously or unconsciously judging you by the way in which you express yourself. Therefore:
● keep your language simple;
● avoid trying to get too many ideas into one sentence;
● let one sentence follow on logically from the last;
● go easy on the adjectives;
● tabulate wherever appropriate.

2. Logic
The facts and ideas you present will be easier to take in and make more impact if they follow one another in a logical sequence. Avoid a series of inconsequential paragraphs, however well phrased. Also, make sure that what you say under one heading chimes in with all you have said elsewhere.

3. Truth
Don’t overstate your case.

4. Figures
The banker or investor reading your plan is numerate, thinking in terms of numbers. Words will not impress a banker unless they are backed by figures that you have made as precise as possible. So try to quantify wherever you can.

4. Designing the business plan
 The  layout  of  your  business  plan  can  help  greatly  in  keeping  the  a logical pattern.  You could present your material in the sequence shown here, using headings, so that the reader can survey your plan and navigate without difficulty.

 
Steps to follow when preparing a business plan:

1  A brief statement of your objectives.
2  Your assessment of the market you plan to enter.
3  The skill, experience and finance you will bring to it.
4  The particular benefits of the product or service to your customers.
5  How you will set up the business.
6  The longer-term view.
7  Your financial targets.
8  The money you are asking for and how it will be used.
9  Appendices to back up previous statements, including especially the cash flow and other financial
    projections.
10  History of the business (where applicable).

Tackling each section

1. The brief statement
This should be to the point, just something to show the reader what it is all about. Say what you do in one sentence. In a second sentence, state how much money you want and what you want it for.

2. The market

When you come to the main body of your document, start with the section  that  is  most  likely  to  impress  your  reader.  The  majority  of  people  lending  money  believe  that  what  makes  for  success  in business  is  finding  and  exploiting  a  large  enough  market.  So,  as  a rule, the ‘market’ section should be the one with which you lead off.

Although your product may be the best since the invention of the motor car, and you may have the talents of a Henry Ford, you will get nowhere if there is no call for your brainchild or you lack the means of  projecting  your  product  into  the  market.  The  person  reading  your  plan  will  know  this  only  too  well,  and  will  want  to  find  out whether you are aware of these facts and how well you have done your homework. Your market research is crucial.

Note that where figures are given, and they should be given freely, the authority for the figures should be quoted. If your figures can be checked, this will promote confidence.

3. The skills, experience and resources of the persons involved

A lender or investor will want to know the track record of the per- sons to whom his or her own or clients’ money is to be entrusted. Therefore, you must give a fairly full account of your own business career  and  those  of  your  co-directors  or  partners.

School  and  technical qualifications, technical qualifications, on the other hand, are. Of almost equal importance is the degree of your financial invest- ment.  You  cannot  expect  others  to  risk  money  in  an  enterprise  to which the founders themselves are not financially committed in a big way.

4. The benefits of your product

This is the most difficult part about which to comment because it is the section in which you are likely to wax most enthusiastic. Human progress depends on new ideas, and people with good ones need all the support they can get. That having been said, you must face the fact that only a minority of innovations can be made commercially viable.  Your  banker  or  financier  has  probably  seen  hundreds  of  absolutely  brilliant  ideas  come  to  nought,  and  for  all  kinds  of  reasons. So this is the section you will have to write most soberly.

A famous American writer, Ralph Waldo Emerson – a writer, not  a businessman – once said that if you made a better mousetrap, all the world would beat a path to your door. This is just not true. Any successful  business  person  could  have  told  Emerson  that  simply making a better product is only one step on the way to success, and not even the first or the most important step.

Do not get too disheartened. You have, you believe, a first-class product,  and  as  you  demonstrated  (under  number  2  above),  the  market  for  it  is  there.  What  you  must  do  now  is  to  persuade  your reader that your product is a good one and that it will have the edge to help you exploit the opportunities set out in ‘the market’ above.

Stick firmly to hard facts! ‘Puff’ sentences, such as ‘This is the best widget-grinder on the market and will be the cheapest too’, cut very little ice. Show, with figures, why it is the best and why, despite this, it  is  not  the  most  expensive.  If  you  have  some  independent  test results, say so, and give at least a summary of them in an appendix. A few genuine figures are worth a page of adjectives, on which, as was stated earlier, you must go easy.

 

Information that could be included in this section is: 

● A brief description of the product or idea;
● How it works;
● Why it is better than its rivals;
● Any independent appraisal (with details in an appendix).

More are coming soon! ......

BE CAREFUL WHAT YOU ASK FOR .....! AND LISTEN TO THE ANSWER .

One of the primary secrets to getting the best answers and solutions in your life is to draft the right questions – because you always get an answer to every question you ask. For instance, ask yourself: What is the positive side of my job? The answer that comes to you will give you new power and energy. If you are in the habit, however, of only asking about what is bothering you or what is wrong with your job, then just the opposite will happen. Your answers will come, but they will not be empowering or filled with positive energy … they will be negative and depressing. In both cases, the answers you receive to the questions you just asked will affect how you view your workplace!

Let'’s get just a little more personal. You could ask, “How is my partner unique from anyone else I know? What do I enjoy that he or she gives me – which I cannot give myself or get from anyone else? What does my spouse or “significant other” do for me that makes my heart sing?” 

The answer that comes to you is sure to be a positive one. On the other hand, walking down the street and thinking about what you are missing from your relationship will only bring about negative emotions regarding your partner.

One viewpoint gives you pleasure and positive energy, while the other brings only grief, sorrow and a negative outlook on your life. Further, whatever mind-set you wind up in attracts more of the same!

Can you see how much faster your relationship will improve by focusing on the positive and how quickly it will go downhill if you bury yourself in negative details and relive everything you don’t like about it?

All great people know they create their own fate! They have the courage to take responsibility for everything that happens in their lives. They do not criticize others when something goes wrong; they simply find the best and most efficient course of action to correct the situation and learn from the unexpected circumstance they find themselves in.

How do we know that taking responsibility is something all successful people do? Because if they blamed other people or circumstances for their setback or failure – their boss, partner, children, lack of time, the government or others – they would never do anything to improve! Why should they improve, when the blame falls somewhere else?

Instead, they would think that others should improve to make their circumstances and life better. This is a great example of a “lose-lose” situation. Not only does nothing improve, but also in denying responsibility they lose the only opportunity they had to learn from the event to prevent it from repeating itself.

If only the unsuccessful people knew how empowering it is to take responsibility for the events in their lives, how good it feels to create your own fate. Don’t you make the same mistake

The leading psychologists and psychiatrists have found, not surprisingly, that most people, in fact, do not want to change. Not that they resist change or prefer not to change, but rather that they don’t want to change. In fact, most people crave, instead, for comfort and relief. They want to hear that they are not guilty for what is happening to them. They prefer to believe they have no control over the events of their lives, believing instead; there isn’t anything they can do to change them. They want to feel they are not responsible for their current situation or the overall circumstances they find themselves in.

Change demands action, “to get up from the warm bed of habits and commonplace and go towards the unknown,” says DeMello. When you realize your choices and their resulting actions are behind everything that happens to you, you can pose the following question in a positive way and be ready to receive the wisdom of the answer that comes to you. “What happened to produce this unexpected outcome … what can I learn from this and how can I quickly move beyond it?”  Not, “Why did this go wrong,” or “Why did I fail?” Focus on what you want to hear for the answer, the solution that will move you forward! 

Posing the question properly is the only way you to receive the positive response that allows you to learn, grow and correct the situation. Ask a positive question and you’ll get a positive answer!

How does this contrast to what the average person does? 

Average people take responsibility for all the good events that happen to them, but they forget to take responsibility for everything else that did not turn out according to expectations or wasn'’t as successfully planned and carried out. Instead, they blame their worsening financial status on the economy or their boss. If their car breaks down – they blame the dealer that sold it to them or the mechanic that worked on it last.

CRITICAL DIFFERENCE BETWEEN WINNERS AND LOSERS

If, you are feeling hopeless and cannot see a way out of your current circumstances, do not fall into despair. Not giving up is the critical difference between winners and losers.  Do not allow your “negative” emotions to overcome you. You can achieve everything in life, but only you have the power to make it happen. If you give up now, you will automatically fail and therefore never know what you could have achieved.

Do you remember receiving your first bike as a child? No doubt you were excited, but the first time you held the handlebars in your hands and sat on the seat, your first thoughts may have been, “I will never get the hang of this. I’m going to fall down and hurt myself.” Was your fear confirmed? No.  You kept practicing and you did get the hang of it; not only that, even if you haven’t ridden a bike in years, if you got back on one today, you would still remember how to ride. If you do not try, you will never know the satisfaction of accomplishment, the vibration of winning or the positive energy of your own success.

“If you suppress the desire in you or you do not behave according to “who you are,” you reject experiencing God,” says Keller. Your solutions come from the same place as your dreams and desires. You will never feel a desire or dream that you cannot, in some form, achieve. Don'’t ever lose your hope!

If the opinions of others do not motivate you when fulfilling a task, then don’t let their ideas mislead you – search for your own happiness, health, and welfare.  Do not feel bad about being different, or unique, as this too is a quality of winners. Do not deny the reality of the world around you, but don’t fall victim to it either. The winning vibration is one that allows you to act in harmony with others, while remaining loyal to you. This way, even in “bad” conditions, you won’t feel like you’re losing or denying yourself, but only the positive feeling of “adapting to new circumstances.”

ALL SUCCESSFUL PEOPLE KNOW ONE IMPORTANT FACT AND LIVE BY IT! "MUST READ!"

 
ALL SUCCESSFUL PEOPLE KNOW ONE IMPORTANT FACT AND LIVE BY IT: 

"You earn money only through satisfying the needs and wants of others."

 Think carefully about that last sentence before you shake your head. Nothing is bought, sold or traded that does not satisfy some need or fulfill someone’s desire. Make the welfare of others a chief priority in your life and you hold an important key to lasting success. Find ways to better serve your customers, business partners, colleagues, friends, family and others to the best of your ability. This must be foremost in your mind and reflected in your daily decisions and actions.

Only those who consistently apply the principle – It is only by helping others to their success that you guarantee your own – will ever aspire to the financial independence and true wealth that many can only dream of achieving. Trouble only arises when you change your focus from cooperation with others to focusing strictly on yourself; when your thoughts turn towards problems or your own profit then trouble begins. 

Just learning to dedicate yourself to the person you are talking to or dealing with, will increase your success in business immediately and substantially!

If you enjoy doing this, you will be not only successful, but happy as well. This is the only way to true happiness: find a need (that unfulfilled, bothers many people) and enjoy filling it.  If people do not want or need what you offer (we are not talking only about products and services, but your ideas as well!), you can waste much energy without any (or very little) success.  

This idea is easy to understand. When you act in the best interest of others, people recognize and appreciate your commitment to them and reward that commitment by giving you their energy (business, time, attention, loyalty, money) back. It’s as easy as that. 

Always remember: Your problems are of no interest to the vast majority of people in your life, however, you can solve the vast majority of your own problems by simply helping others solve theirs. People are people, “egotistical” by nature (we’ll explain this later, but it is true!), but our problems are not so different as we might imagine.   

Even if you are not strictly a businessperson, satisfying the needs of others should be your primary objective in life. Most of your daily activities (conversations, shopping, work, play, family life) bring you in contact with others. You will be more successful in every area that involves people if you focus on their needs instead of your own … in the process, you satisfy your needs automatically

Recommend this to your friend.

WHAT DO ALL SUCCESSFUL PEOPLE HAVE IN COMMON?

Every day more and more people enter the elite society of millionaires. Unfortunately, only a few maintain their top position of wealth and go on to increase their fortunes.

Your education, color of skin, age, gender or even your profession or measured intelligence does not determine whether you become “A Millionaire.”

The question you need to ask is, “What do all successful people have in common?”

1. Successful people listen to their “inner voice,” to their “feelings and hunches.” 

In short, winners rely on their own inherent wisdom. Why? Because they already know what you are about to discover, that you already have the path to your unique success within you!

2. Successful people see opportunity where others see only defeat.  

If you read biographies of successful people, you will discover that they saw opportunity in the challenges before them, where others saw only insurmountable obstacles.

3. Successful people listen to their own inner voice and become involved in the process of success instead of focusing on the destination of wealth.  

It’s surprising how little it takes, how far a few “key” characteristics go. Of course, it all begins with taking the first step – reading this book can be your first step to finding your true wealth within.

5. Successful people do what they love and the money follows.  

Those who achieve true financial freedom, those who really make it big, do so by doing what they love rather than focusing on the money it will bring them. Successful people concentrate on bringing their ideas to fruition; making money is merely the logical consequence of realizing their dreams. In other words, money is not the dream! Money follows from living your dream, from doing what you love! 

6. Successful people take responsibility for their lives.  

They do not make excuses. Circumstantial excuses have no connection with the actions that result in your success. People become wealthy and fail in exactly the same circumstances!  Growing up in the ghettos of the world produces just as many winners as losers, the difference is all in what you do with what you already have inside!

7. Successful people KNOW the best way to ensure their success is by helping other people become successful.

WINNING THE LOTTERY IS NOT A SUCCESSFUL TACTIC FOR LASTING WEALTH!

If you somehow believe that someone giving you cash is the best road to success, then you owe it to you to take a few hours out of your busy life and continue reading! No one can give you true wealth; you must create it for yourself! Why is this true?

The only way to maintain lasting wealth is to first learn how to acquire it! Did you know that most people who win the lottery are dead broke within a few years of receiving their winnings? Then, not only are they back where they started but also worse off than when they began! 

If millions of dollars landed in your lap today, would you know how to keep it? Could you invest it wisely? Would you know the right people to trust and consult when making those decisions? If you lost it all tomorrow, could you build it back up? The answer is likely a resounding NO!

So, where do you begin? Right here. Traveling around the world begins with the first step of deciding where you want to go and then organizing your plans around that desire to arrive at the destination you seek, that of true wealth and happiness.

Look around the room you are in. Everything you see began as a thought in someone’s mind. 

Your path to wealth and happiness is no different; it must begin in your own mind with discovering what you want, then organizing your thoughts and actions to fulfill your desires and eventually your dreams.    
 

LIFE IS BUT A CHAIN OF MOMENTS

THE FOUNDATION OF SUCCESS

Like everything solid, you must build success on a strong and lasting foundation. Life is but a chain of moments and your success depends on the choices you make in your daily actions. Reading books, attending seminars, discussing your life with your friends, even listening to success coaches is just not enough to ensure your success in life.

Open your heart and your mind! Free them both of all the beliefs that don’t serve you on your journey to success, wealth and happiness. Prepare yourself to consider and adopt new ways of thinking, feeling, living and apply them everyday to every part of your life.

There is no universal law that decides your happiness. However, there are Universal Laws you must heed on the path to your wealth and success, which is a path uniquely yours. We must each find our own way to success and happiness …........

Just because your neighbor becomes wealthy selling cosmetics, does not mean that you will succeed in this business as well … even if you are a more accomplished salesperson than he or she!

Mainly, your success and happiness depend on first discovering what you want from your life and then enjoying what you do along the path to fulfilling that desire. Did you know that 99% of the world’s workforce hates their job? That means that people everywhere are spending an average of 50 hours every week doing something they hate and trying to become wealthy doing it.

This does not work! You can only be successful in life if you are doing what you enjoy. Why is that so? Because when you are performing the work of your heart and soul (what you enjoy), you create a special vibration with your thoughts and emotions; in fact, you create a vibration all the time! What you attract and draw to you (people, events) is a result of what you create. 

Therefore, if you create a vibration of hate, resentment, jealousy, people around you feel it.  Moreover, people will – like it or not – treat you that way! 

This is not the way to success. Your job or life’s work should not be something you hate, especially when it takes up most of your energy, your creativity and your life!

ALL OF US HAVE WHAT IT TAKES TO BECOME MILLIONAIRE!

No one can ever grant you greater potential than your heart already holds…you need only discover its contents to find the one true path to your success in life. Born with the seeds to our success, the greatest decisions must always come from the inside!

Even though nobody wants to be “different,” nobody wants to be “average” either. What is average? Living in the mainstream, working a J.O.B. that is tolerable but leaves you unfulfilled. Earning a salary that may pay your bills yet never afford you the lifestyle you want. Having a bank balance that only (or barely) gets you from one paycheck to the next and working long hours that keep you from family and friends; the list goes on and on. 

Here is the challenge: Only a few are willing or ready to do something about their present circumstance? Are YOU ready? Do YOU want to do something better with your life? Growth demands change and thus by resisting change, you resist the growth that is necessary to achieve success.

Your rational mind points out any number of obstacles, suddenly you experience fear and doubt. We fear the unknown, failure, loss and even what others may think. Often, the decisive thought that seals our fate is, “What will others say if I don’t succeed?”

If your current endeavor doesn'’t work out and you fall short of your intended goals, then your neighbors and other people you know may say to you, “Look at you – you failed!” And the truth is – you can'’t say to them, “Look at yourself – you did it wrong too, so leave me alone. I’'m just like you – we are all the same!” Because when you try to remember when they have tried to do something different and failed – you just can'’t point to one single task! They never did anything wrong … because they still do everything the same way they have done it for years – no matter what!

It is sad, but true, that most people have never done anything wrong…because they have never tried to do anything different!!! Why do you think most of the people you know are stuck in a rut? With no chance of taking a step forward in their lives, they are all too eager to point out your temporary setback that they define as failure?

Just think about it; if past actions have created the circumstances you find yourself in today, then what you do today will also shape your immediate future, deciding the circumstances you will find yourself in tomorrow. So, if you continue to do today just as you have done in the past, what do you think will happen? You won’t need a fortune-teller to reveal to you what you can expect; everything will simply continue to go on just as it has until now – or possibly worse! Without a goal in life to guide you, there is always someone ready to map one out for you – to his or her advantage, not yours!

If, on the other hand, you want your future to be better, then you must do something different beginning today!

Do not focus too much and depend too desperately on the outcome. Analyze your goal and choose the best course of action to achieve it. Your subconscious, which is always alert and monitoring everything you do, can be of great help to you in your endeavors if you program it to work for you and not against you.

Remarkably, “positive thinking” can sometimes be a huge obstacle. Simply repeating affirmations such as, “I’m rich, I’m rich,” will not make you rich, unless you strongly believe the thought you are voicing. However, what response do you hear in your head when you repeat the affirmation [above] in your mind? THIS reaction is what you have to deal with! Just focusing on something positive, while an important element of success, does not guarantee success.

Since the subconscious always actualizes everything attached to the strongest emotions in the conscious mind, it is obvious why most of our dreams don’t come true. If fear is the strongest emotion that accompanies your dream, then the negative aspect of what you desire will be stronger than the positive side of bringing it about, thus the dream becomes harder, if not impossible, to achieve. 

It is only when a positive statement is based on a firm conviction that it can manifest itself in life. This means that affirmations have to serve as reminders, not “thought builders.” Before this can happen, however, you must deal with whatever lay hidden inside you. That means anything within you that lay at the root of “negativity,” or, better said, what you perceive as a negative, which is the cause of self-defeating attitudes. You do this through self-analysis.

Be advised, however, self-analysis is often not successful simply because it’s easy to become locked within your own, fixed, thought pattern. In such instances, the best strategy is to reiterate what your doubting subconscious is telling you. Using this, Reverse Psychology technique can change your self- talk, which is the way your subconscious mind speaks to you, from negative to positive. It works miracles! Applying this technique is easy; you simply repeat the negative message your doubting subconscious is telling you, such as: “You won’t succeed? You haven’t yet, have you? So, what makes you think you can do it now?”  What you will discover is that “now” your self-talk changes and rushes to your defense, saying, “Yes you CAN succeed! You haven’t yet, but you CAN if you just stay with it and don’t quit!” This shift in your self-talk, from negative to positive, transforms your once doubting subconscious into your strongest friend and ally!

Your, now positive, self-talk has just transformed your subconscious mind into your strongest ally and new best friend! Your experiences are your allies.

Failures and mistakes, in the conventional sense, do not exist  – this is true only IF you learn to look at your experiences from the right perspective. Experiences arising from bad choices serve as guides in making the right, or better, decisions in life. The worst you can do is to choose to give up. The night is always darkest before the dawn – it is at this important moment that real winners are born. With the correct approach and motivation, you can overcome all the obstacles in your path in such a way that you won'’t even have the feeling that anything extraordinary is happening or that you are encountering any particular difficulties. The results of doing so, however, will astound you!

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ALL OF US HAVE WHAT IT TAKES TO BECOME MILLIONAIRE!

All of us have what it takes to become a millionaire! Born winners, yet few of us know how to take advantage of and cultivate the possibilities hidden inside our own mind!

What controls whether you are a winner or a loser? What controls your success in all areas of your life?


The wheel is in motion much earlier than anyone thought, beginning not in the physical world of present action, but in the non-material recesses of your mind. Thought and state of mind together form the mighty energy that fuels personal development and are critical in defining the way we perceive everything around us.

Throughout our lives, we attach certain values to our experiences and external influences. Based on these preconceived mental images we form opinions, which cause us to act in certain ways.

 How else can we explain one person seeing the opportunity of a lifetime in what another sees as only an obstacle? What you seek is what you find and whatever you focus on eventually develops right before your eyes.

Events define our lives, yet what is most important is not the events themselves but, rather, how we react to them. Often, our most incredible ideas die an instant death simply because our “clever” brains tell us that we won’t succeed in carrying them out.

Success is the natural and logical result of certain ways of thinking, acting, and living.

Successful people enjoy their work and value themselves. They become experts in their chosen fields. They accept responsibility for everything that happens to them. When the outcome is not what they wanted or planned for, they ask themselves:

“What could I have done to make this turn out better? How can this experience help me to be more effective in the future? What is the hidden opportunity here?”

This “question and answer” process delivers continual improvement of their performance because they want to, not because they feel forced to! THIS is the secret of learning and growing.

Successful people do not depend solely on others or live their lives according to the expectations of other people. They accept and embrace every challenge that life offers them. Because of this mind-set, they are rarely disappointed and therefore, negative emotions, anger, fear, sadness, disappear almost overnight!

Contrary to past teachings, your rational mind is the greatest obstacle to your success. The mind bases its judgments on experiences and inherent personality and not on your true potential! If you don’t try something new, you will never know what you can achieve! None of the great ideas in human history were obvious – in fact, most saw them as absurd!

If you feel different, or simply “not average,” then you may already be well on your way to success via the best possible route. Being “different” does not mean that you are in any way inferior to others that are not so different – often; it simply means that you think with your own head!!!   CONTINUE READING .........................................